G-Plan
G-Plan was a pioneering range of furniture in the United Kingdom, produced by
E. Gomme Ltd.
Launched in 1954 and backed by consumer advertising, G-Plan was sold direct to the public via showrooms and exhibitions which displayed the furniture in room sets – the first use of lifestyle marketing in Britain – rather than through traditional furniture shops.
In another first, G-Plan was designed to be mixed and matched, and – another novelty in the post-World War II era – was also modern and affordable. As Scandinavian designs gained popularity, a Danish-designed range was added in the early-1960s.
The success of G-Plan lead to E Gomme becoming
one of the UK`s largest furniture manufacturers.